You ok hun? Just 37 of the worst Zara poses of all time

I don’t think those shoes are meant to be worn on your head xxx

3 years ago

Trash

High street clothing shops come and go (RIP Topshop, don’t miss you) but Zara is forever. It’s a British teenage girl’s rite of passage to walk in, sweepingly browse through the Pinterest-style shirts, jeans and dresses, glance at the price tag and go home in tears. Maybe try a few things on if you’re looking to sob even more.

Up until a couple of years ago, the only thing that separated Zara from stores like New Look was the eye-watering price tag. But one day, their marketing team and social media managers decided to step up – introducing the world to chaotic Zara poses.

All of a sudden, people began to notice the unconventional way the clothing was modelled on their website. Forget standing hip-on-hand against a white background; these women were climbing up on tables just to model a simple pair of shoes. The Zara poses became weird and gimmicky pretty quickly – but they got people talking, and other online brands have even started to copy their strategy.

An Instagram account known anonymously as “Awkward Zara” (@awkwardzara) has been posting some pretty awful Zara poses along with botched products and funny reviews. The account, which has over 65,000 followers, has brought even more awareness to Zara’s website.

Maybe we’re feeding into all this by talking about it ourselves – but honestly? It’s funny. So here are 22 of the all-time worst Zara poses for your enjoyment:

1. What are you up to Kelsey you absolute liberty, get off the stove

2. Did Charity Shop Sue style this?

3. Got in a bit of a tangle at the self-checkout x

4. When you’re desperate to relive Tenerife 2017

5. I refuse to be perceived

6. Primary school boys thinking wearing their coats backwards was peak comedy

7. She’s pretending to be a swan

8. Next time a reply guy asks for a pic of my feet this is what he’s getting

9. I call this one ‘Low Social Battery’

10. Lady Gaga in 2009 tease

11. What?? I forgot to wash my hair this morning

12. ‘Mum, look what I just did’

13. No jokes here – just unsure how you can actually see what you’re buying

14. So are the dinosaurs for sale or what?

15. Rio (2011)

16. How is this comfortable? Riddle me that

17. When I say I’m hanging, I mean it

18. I’m just like, dropping hints that I shaved my legs

19. Sorry hun just trying to keep up with my tall friend

20. My ‘come to bed’ pose has been stolen

21. That one woman in all tampon adverts

22. When you need a wee but don’t want to lose your seat

23. You okay there darl?

24. I just want my fit personal trainer to know how good I am at squats

25. No words actually

26. Brb just taken a great underwear pic, need to contemplate how good I look

27. She’s asserting her dominance I think

28. The athletic kids preparing for the 100 metres on sports day

29. My pelvic floor just retched

30. When you’ve been standing all day and your back is KILLING

31. Oh ok

32. So happy I now know what these shoes will look like when I’m drunk-sicking into a bush

33. This gives me the fear

34. Leather joots

35. Currently four vodkas in, trying to focus on the girl in front of me

36. Babe wake up, new monstrosity just dropped

37. Four-year-old me practicing my ballet stance

A dramatic recap of the whole Zara McDermott and Sam Thompson cheating scandal

anotherstephen

Guides
UK

Remember when she kept posting open love notes on Instagram to him?

Co-star romances and age-gap relationships: All of Paul Hollywood’s biggest controversies

Lydia Spencer-Elliott

Guides
UK

He’s back handing out handshakes on another series of The Great British Bake Off

Boo! These are officially the most haunted UK unis in 2023, based on ghost sightings

Emily Smith

News
UK

There have been 59 ghost sightings at one UK uni

MAFS gossip column: Jordan responds to fight scandal and cast knew each other before the show?!

Hayley Soen

MAFS
UK

The drama really never ends!

MAFS star Ella Morgan has deal with PrettyLittleThing

Ella has been ‘lined up’ by PrettyLittleThing to be the brand’s first ever transgender model

Hayley Soen

MAFS
UK

Big moves!

Tour buses and family dramas: A brief history of One Direction’s run-ins with the law

Lydia Spencer-Elliott

Trash
UK

Liam Payne has just had his driver’s license suspended

There’s been a huge The Fall of the House of Usher clue staring us in the face this whole time

Hayley Soen

Trash
UK

This is so CLEVER

‘You’re scared to step outside’: Two women share their stories of being stalked at uni

Lydia Spencer-Elliott

News
UK

This doesn’t only happen to celebrities like Holly Willoughby

The Fall of the House of Usher creator clarifies episode four detail that changes everything

Hayley Soen

Trash
UK

I had this so wrong?

Another one! People spot a further editing error in MAFS questioning a staged dinner

Hayley Soen

MAFS
UK

Nothing is sacred anymore

‘It’s not funny’: Love Actually’s creator has finally addressed the film’s fatphobia

Lydia Spencer-Elliott

Trash
UK

Justice for Natalie

Um, the video of Georges squatting has been revealed and you absolutely have to watch it

Ellie Ring

MAFS
UK

Give this man all the baguettes

Attention pickpocket! The uni cities where you’re most likely to have your phone stolen

Emily Smith

News
UK

I’m switching back to a Nokia brick after this

Lauren Sintes from the cast of Made in Chelsea

Meet Lauren Sintes: The 27-year-old model joining the cast of Made in Chelsea

Hayley Soen

Trash
UK

Of course she’s well connected with most of the cast

Rugby boys and the cleaning rota: Just 19 uni things that are none of my business

Emily Smith

Guides
UK

The hygiene rating of my fave kebab shop has nothing to do with me!

From secret hookups to cheating: All the biggest bombshells from the Love Is Blind reunion

Ellie Ring

Trash
UK

I’m in shock at all of these

Why do posh people sleep with all their mates? A very serious investigation

Lydia Spencer-Elliott

Trash
UK

The Made in Chelsea mayhem has gone on long enough

Shona says she and Brad were together for six weeks after MAFS but split as he didn’t change

Hayley Soen

MAFS
UK

‘I woke the hell up’

‘You’ve made a c*** of yourself’: Shona shares off-screen chat that saw Brad axed from MAFS

Hayley Soen

MAFS
UK

‘Bradley said he was behaving like a caged animal’

MAFS UK star Chanita Stephenson calls out the current cast for being a ‘bit too wild!’

Ellie Ring

MAFS
UK

She thinks they’re on the show ‘for fun’ and are not ‘focusing on their marriages’

‘Go f**k yourself’: Luke calls out ‘snake’ in MAFS cast who ‘sold’ story of him having a fight

Hayley Soen

MAFS
UK

It was revealed today Luke has been removed from the show following a physical fight

You ok hun? Just 37 of the *worst* Zara poses of all time

1. What are you up to Kelsey you absolute liberty, get off the stove

2. Did Charity Shop Sue style this?

3. Got in a bit of a tangle at the self-checkout x

4. When you’re desperate to relive Tenerife 2017

5. I refuse to be perceived

6. Primary school boys thinking wearing their coats backwards was peak comedy

7. She’s pretending to be a swan

8. Next time a reply guy asks for a pic of my feet this is what he’s getting

9. I call this one ‘Low Social Battery’

10. Lady Gaga in 2009 tease

11. What?? I forgot to wash my hair this morning

12. ‘Mum, look what I just did’

13. No jokes here – just unsure how you can actually see what you’re buying

14. So are the dinosaurs for sale or what?

15. Rio (2011)

16. How is this comfortable? Riddle me that

17. When I say I’m hanging, I mean it

18. I’m just like, dropping hints that I shaved my legs

19. Sorry hun just trying to keep up with my tall friend

20. My ‘come to bed’ pose has been stolen

21. That one woman in all tampon adverts

22. When you need a wee but don’t want to lose your seat

23. You okay there darl?

24. I just want my fit personal trainer to know how good I am at squats

25. No words actually

26. Brb just taken a great underwear pic, need to contemplate how good I look

27. She’s asserting her dominance I think

28. The athletic kids preparing for the 100 metres on sports day

29. My pelvic floor just retched

30. When you’ve been standing all day and your back is KILLING

31. Oh ok

32. So happy I now know what these shoes will look like when I’m drunk-sicking into a bush

33. This gives me the fear

34. Leather joots

35. Currently four vodkas in, trying to focus on the girl in front of me

36. Babe wake up, new monstrosity just dropped

37. Four-year-old me practicing my ballet stance

Related stories recommended by this writer:

You ok hun? Just 37 of the worst Zara poses of all time