Mothers protest against ban by breastfeeding in SportsDirect

FURIOUS mothers protested inside the shop of a high profile retailer after a woman was kicked out for breast-feeding her baby.

The demonstration saw tots being fed openly inside the Nottingham branch of SportsDirect in reaction to Wioletta Komar’s ejection for the same act in January.

Ella Brown, 23, of Long Eaton, feels it is time people came to accept breast-feeding as an act of necessity for mothers.

She said: “When your baby needs feeding you need to feed them.

“It doesn’t seem right that its fine for women to get their boobs out for men to look at but when it is what they’re actually used for its seen as weird.”

Bravely defiant in the name of milk. And babies.

Women posed for photographs with their babies as photographers snapped away from outside of the shop.

Leah Gibson, of the Nottinghamshire Breastfeeding Mum’s Network, said: “The deeper message is leave us alone.

“We want to feed our babies without the dirty looks and the stigma attached.”

Mum knows breast

SportsDirect has apologised for the actions of its workers in the Nottingham store but Ms Gibson said that it was simply too little too late.

She added: “It took them three months to send her an email apology and it is not good enough.

“If she hadn’t notified us about it then nobody would even know.

“We want a full public apology as women have a legal right to feed our babies.”

SportsDirect makes a boob

Ms Komar was disgusted at her treatment in the incident.

She said to the Nottingham Post: “I would like the staff to be trained better. It’s very shocking. Of course it’s knocked my confidence. You don’t expect it, never.”