Opinion 7 years ago

OPINION: USC’s Instagram account is trash compared to those of other schools

Aesthetic is everything

In this day and age, Instagram aesthetic is everything. And while USC has a lot to offer, it is definitely lacking in the Instagram department.

USC has one of the most scenic campuses in the country, but the official USC Instagram (@uscedu) manages to make it look extremely unappealing. Not for nothing, but with a $5.1 billion endowment, you’d think USC could take the time, money, and effort to make their Instagram posts look like they were taken on something slightly better than an iPhone 4.

It's a farmer's market type of day. Every Wednesday. Come get your fresh fruits and veggies!

A post shared by USC (@uscedu) on Feb 28, 2018 at 9:31am PST

It's been so nice on campus, you have to relax in a hammock. #socallife

A post shared by USC (@uscedu) on Feb 1, 2018 at 5:19pm PST

Surf's up on campus. #SurfOn #hangten ✌️???

A post shared by USC (@uscedu) on Mar 15, 2018 at 3:28pm PDT

If you don't think these look bad enough on their own, compare them to some of the Instagram posts of other universities.

Congratulations to the 2,050 students — from 50 states and 82 countries — offered undergraduate admission to the Class of 2021. Over 18 percent of the admitted class will be the first in their families to attend a four-year college. "We continue to be awed and humbled by the interest Stanford receives from outstanding young people around the world," said Richard H. Shaw, dean of admission and financial aid. ?: @the_kehoe

A post shared by Stanford University (@stanford) on Mar 31, 2017 at 4:13pm PDT

On March 23, 1868, the Organic Act was signed into law and the University of California was established. We celebrate March 23 as Charter Day — the university’s birthday. Today, March 23, 2018, is Berkeley’s 150th birthday. To all our Berkeley family — alumni, students, parents, faculty, staff, and friends — Fiat Lux and Go Bears! #ucberkeley #berkeley150 #sathertower #campanile #campanileesplanade #londonplanes

A post shared by UC Berkeley (@ucberkeley) on Mar 23, 2018 at 4:05pm PDT

It’s Friday and we are looking the part! ???☀️ #umiami

A post shared by University of Miami (@univmiami) on Apr 6, 2018 at 8:35am PDT

☀️ + ? = a perfect day. #Cornell #CornellSummer

A post shared by Cornell University (@cornelluniversity) on Jun 22, 2017 at 1:33pm PDT

Somehow, even the individual USC schools have a much stronger Instagram game than the official USC account. Looks like someone needs to be promoted.

Mornings at Annenberg… Welcome back from Spring Break! ? #ascj

A post shared by USC Annenberg (@uscannenberg) on Mar 19, 2018 at 8:17am PDT

Another beautiful day @uscedu @uscvillage! #lifeatusc #lifeatuscmarshall #USCVillage

A post shared by USC Marshall (@uscmarshall) on Dec 11, 2017 at 4:02pm PST

Oh hello spring! ? #usc #trojans #spring #laweather

A post shared by USC Price (@uscprice) on Mar 27, 2018 at 3:19pm PDT

Us USC students definitely know what a good Instagram is. Tragically, it seems like our school doesn't.

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