
We did a photoshoot in the new Lidl and made Britain’s next shop model a thing
Lidl = affordable AND aesthetic
The opening of Lidl on Hutcheon's street has delighted Aberdeen students. From its cheap prices to its convenient location, it's destined to become a firm favourite. In celebration of this we decided to commemorate it in the only way us millennials know how: with a photoshoot!

Don't be fooled by the smiles – it was baltic
Models Bridget, Ella, Emma-Jean and Hugo pose in the aisles proving that Lidl is the coolest supermarket of them all.

Fashion baby

Milk is a better accessory to fashion than it is to cereal – don't @ me

Yes you can make cheap wine vogue
We also asked our models a couple of questions about the shoot and what it meant to them.

Completely candid
Why did you want to be involved in the shoot?
Bridget: I got involved because I want to try and do more new and exciting things, and this was the perfect opportunity!

Simply… stunning

Daz always was my favourite detergent
What does fashion mean to you?
Ella: Fashion means inspiration and self expression to me. I think clothes really affect your mood a lot and you should have fun with your style!

Looking for an untethered trolley

RGU can't see us through our superior vibe

We don't need anything from this aisle – we're the biggest snacks
Have you ever done anything like this before?
Emma-Jean: Absolutely not, I've never done a normal photoshoot before and I certainly have never had my photo taken in a supermarket…

Bakery is jokes tbf

Wait is carrying wine over your shoulder… fit?
How did you find the experience?
Hugo: Really fun! Sure the customers were looking at us funny, but it was a lot of fun to shoot on a Friday morning.

Aberdeen Lidl does not need to flex this hard

Thinking fashionable thoughts
Why do you love Lidl?
E: Because it's so international.
B: Their fruit and veg is so fresh.
H: Because of their bakery selection and the price of course!

Obviously we took this trolley back – we're not barbarians
So next time you go shopping have a Lidl more confidence and substitute your bag for life for a camera.